SGM Frequently Asked Questions
Who may (and does) attend SGM meetings?
How do I become a member of SGM?
How much does it cost to attend SGM meetings?
Is SGM a political group?
How does SGM protect my privacy?
What if I'm not "Out" to anyone?
Where are meetings held?
How can I advertise in your monthly newsletter?
How can I advertise in your monthly newsletter?
It's easy. First, know that the newsletter is sent to about 130 men and 10 organizations, so we have decent coverage in the Seacoast area. Ads are generally in business card format, reproduced in full color. All in all, it's a pretty good deal.
Why does SGM offer advertising? The creation and editing of our monthly newsletter, Identity is a fully volunteer effort. However, SGM incurs significant cost for its publication and distribution, which averages to be not quite $9 per paper subscriber per year. Although this cost is more than covered by the annual membership fee, the newsletter is not the only expense incurred by SGM. Thus, one goal for advertising is to provide newsletter expense relief, to release funds for other uses. Additionally, advertising gives gay-owned and gay-friendly businesses some relatively cheap exposure to an audience that is almost wholly gay. Hopefully, the exposure results in increased business to the advertisers.
Business ads must must adhere to the following rules:
- Ads will be allowed in 2 sizes: business card size and dual-height business card size. The editor reserves the right to scale ads to fit across a page, but all ads will be so scaled for that issue.
- Ads are available to anyone, not just SGM members. However, SGM members will pay less for the same ad.
- The advertiser should provide the graphics for the ad, preferably a business card. The editor has only limited capability to design ads; advertisers who choose this do so at their own risk.
- The quality of ads will vary depending on the quality of the original, the degree of scaling, and the quality of the printer/copier used to produce the newsletter. The editor will use the highest possible resolution, but advertisers should expect some degradation from their original.
- Ads may appear scattered throughout the issue.
- The editor reserves the right to reject ads deemed unsuitable for this publication.
- There are 3 tiers of pricing, as follows:
- SGM members may place ads at the following rates:
| Longevity |
Bus. Card |
Dual Height |
| 12 months |
$60 |
$120 |
| 6 months |
$36 |
$72 |
| 1 month |
$12 |
$24 |
- Non-members may place ads at the following rates:
| Longevity |
Bus. Card |
Dual Height |
| 12 months |
$100 |
$200 |
| 6 months |
$60 |
$120 |
| 1 month |
$20 |
$40 |
- Businesses that contribute to SGM (in monetary gifts of $25 or more, or as part of sponsoring SGM's special functions like the Sunset Cruise) will be granted space for a business card sized ad, for one month, free of charge.
- This policy has been in force since April 12, 2004 and is subject to change. If you have any questions, please feel free to contact us.
